ABOUT HISTROV
HISTROV is a modern authentic Ukrainian brand. It appeared on the national and European market in 2020. History of the brand began back in 2013 while working on the creation of the first collection. At that time, it was called TM TATIANA Shchurova. The debut of these designers Vyshyvanka took place in Paris. One of the capitals of haute couture warmly welcomed the unique vision of the national costume in a modern interpretation. From that moment on, our brand conquered both Ukrainian podiums and famous European fashion houses. HISTROV is a continuation of the history of TM TATIANA Shchurova in an updated format after the 2020 rebranding.
The brand’s aesthetics are based on a combination of Ukrainian folk embroidery and modern cut. This is a thin interweaving of etno style with everyday clothes. A rare combination of folk beauty and modern convenience. High quality and natural composition of fabrics makes a great contribution to rational consumption. This is what the modern successful woman is looking for in clothing. Shirts and dresses that emphasize individuality without going beyond the business dress code.
Tatiana Shchurova, the designer of the HISTROV brand, shows a special reverent attitude to national embroidery, folklore and Ukrainian nature. Every outfit has its own soul and character. Vyshyvanka carried the function of a talisman a hundred years ago. To this day, its patterns and floral ornaments give special energy.
Actual cut, unusual stylistic solutions allow you to take a fresh look at Vyshyvanka. Not only as part of the national costume, but also as a stylish wardrobe item.
OUR SPECIAL FEATURES
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