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Почему так дорого?

Designer products. Why so expensive?

Our team has heard this reaction many times. Due to the fact that many professionals work in our team on products, we decided to tell you about the creation of the product (embroidered shirt, embroidered dress, embroidered skirt, any product with embroidery in general). I hope everyone understands perfectly well that each embroidery and embroidery technique is different - both computer and manual. Let's be honest - not every hand embroidery and computer embroidery is of high quality. A...

Gift Certificate

Gift certificate from HISTROV

What is a Gift Certificate? A gift certificate is a unique opportunity to present an original birthday present, a gift to your boss, a corporate gift, a New Year's gift, a Christmas gift, a business partner, your girlfriend, your beloved man, family and friends. A certificate for a certain amount of money, which the buyer purchases as a gift. The recipient of such a presentation can choose any product in the store and pay for it in part or in full...

Elite embroidered shirt. Six amulets

Elite embroidered shirts for businessmen and politicians

The successful career of a man depends on his appearance. Wearing the right clothes adds confidence. Clothes creates the first impression, speaks of a sense of style and status. Elite embroidered shirt allows you to create a unique image, especially nowadays. And for politicians their image is a major part. The folk element of clothing, in combination with a business suit, creates a feeling of unity, trust and love for tradition. Our online shop contains a vast range of elite embroidered...

Dress with national embroidery. Cross-stitch

Fall ’20 collection presentation “FREEDOM OF FLIGHT”

Fall '20 collection presentation ``FREEDOM OF FLIGHT`` The fashion show of the HISTROV brand designer in Barcelona in 2019 is feminine images, bright color combinations, author's embroidery, free-cut poetry. Tatiana Shchurova has created Ukrainian masterpieces that combine convenience and beauty. She added natural fabrics to them and unconditional love for her work. That is how the “FREEDOM OF FLIGHT” collection appeared. Guests of the show were delighted with the European approach to the show and vivid images. Oksana Dramaretska, Consul General...

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White on white embroidery – conciseness and grace

Snow-white looks are fashion classics. Every girl has blouses, dresses, suits of this color. Ukrainian embroidery technique "white on white" appeared in the village of Reshetylivka near Poltava. It took 3 years to bleach the fabric. During this time, the embroidered shirt was processed by four elements and became a real amulet. The white-on-white technique does not lose its relevance. UNESCO recognized the Ukrainian Reshitlovskaya embroidery as an intangible cultural heritage. White embroidered shirt with white embroidery is a versatile fighter. They...

Renaissance

Ukrainian embroidery renaissance

Эпоха возрождения украинской вышиванки National costume is currently undergoing a renaissance. Ethnic elements have been one of the top trends in fashion shows for the past few years. Ukrainian embroidered shirt burst into Hollywood. Such world stars as Catherine Zeta Jones, Demi Moore, Claudia Schiffer, Salma Hayek have acquired a designer outfit in ethnic style in their wardrobe. Ukrainian Vyshyvanka, if precisely. Clothes in folk style are in the wardrobe of almost every Ukrainian. Embroidery has become truly stylish and fashionable...

Megapolis collection

Collection Megapolis 2021

Megapolis 2021 collection – folk motives in a modern urban style Collection created for self-confident modern women. Ukrainian folk embroidery on the actual cut of shirts gives clothes a special charm, romanticism and daydreaming. Line includes basic wardrobe items combined with hand embroidery. This combination adds elegance and uniqueness to the image. The inspiration for the creation of clothing was Ukrainian folk art, ETNO clothing. And modern urban style has become an addition to it. Dresses occupy a special place in...

Embroidery from Khistrov with religious symbols of Israel

Jewish embroidery

Еврейская вышиванка In recent years, Ukrainian embroidered shirt has gained popularity in Israel. Many events are held in Ukrainian national costume. It has long become an integral part of the wardrobe of successful people. Embroidery is a festive shirt embroidered with threads. Each country has its own national symbols. In its embroidered shirts, HISTROV uses the oldest religious and national symbols of Judaism - the Menorah and the Star of David. In combination with Ukrainian ornaments and natural fabric, Jewish embroidered...

Face masks. Fashion trend or wardrobe staple. Patriotic masks.

Covid-19 has made its own changes in the usual way of life. The pandemic has not spared the fashion industry. Face masks have smoothly transitioned from protection to stylish accessory. Fashion houses, famous couturiers have made stylized masks for their catwalk collections. Increasingly, stylists create bows in which the mask must match the clothes. Designer face masks from Tatiana Shchurova solve two issues at once - style and convenience. In sewing, only natural fabrics are used, which makes it possible...

Fashion Weekend Verholy

Relax Park Verholy Fashion Week

Fashion Weekend Verholy At the beginning of summer 2016, a fashion weekend was held at Verholy Relax Park. Main theme of the event is clothing for summer holidays. The forest surrounding the spa hotel emphasized the uniqueness of the collections of Ukrainian designers. Event, organized by the founder of JUST IN SPACE Lado Kostadian, lasted 2 days. The project partners were Inglot and Iryna Khomyakova make up & style school. On the first day of the weekend Tatiana Shchurova, designer of...

Petrikovskaya embroidery, painting

International Festival “POLONIA FEST”

International Festival ``POLONIA FEST`` 2014 Krasitsky Castle hosted the International Festival "POLONIA FEST 2014" with participation from Ukraine. Show of Ukrainian designer Tatiana Shchurova and children's fashion and TV studio "Nika" caused extraordinary admiration of Ukrainian culture. At the Krasichin castle designer Tatiana Shchurova presented her new children's collection "Petrykivka Vdohnovenie'' in the ETNO Format, spring / summer 2015 season under her brand ТМ TATIANA Shchurova. Designer created practical images of bright colors with traditional Ukrainian ornaments and Petrykivka painting....

Poltava Fashion Week

Poltava Fashion Week 2016: Anna Sulima, Lado Kostandyan, Victoria Maremukha

Poltava Fashion Week 2016 Ukrainian Fashion Week 2016 was held in Poltava on February 15-16, many Ukrainian designers took part in it. Lado Kostadian organizer of the project and founder of JUST IN SPACE. Venue is the shopping center Europe. Tatiana Shchurova, designer of the Histrov brand, presented her designed embroidered shirts at the show. Demand for ethnic motives is growing every day. Folk culture, natural fabrics combined with modern trends fascinate and inspire.TM TATIANA Shukurova collections speak of love for...

TM TATIANA Shchurova in Paris

How the TATIANA Shchurova brand began. Petrikovka – the status of an intangible cultural heritage.

Creation of the TATIANA Shchurova brand I want to tell you a how it all started, just a bit. As author Tatiana Igorevna Shchurova I want to tell you how the TM TATIANA Shchurova brand was created. I studied how to embroider in Kiev, and all this time dreaming opening a souvenir shop in the center of Dnipro. I realized that I needed practice at home. I practiced and practiced in embroidering, until realized that it was enough and I...

Петриковка глазами молодежи

“Petrikivka through the eyes of modern youth” 2013

Petrikivka through the eyes of modern youth My idea of embroidering Petrykivka painting on clothes started a new direction for other designers and now their collections includes painting on fabric and embroidery of traditional Petrikivka. But back to the contest. There were many participants and clothes with different embroidery. Artists and designers surprise with the quantity, brightness, quality of things. And here the professionalism of Tatiana Igorevna Shchurova, that is me, worked. I am 200% determined to win this competition....