History of the Ukrainian embroidery
Vyshyvanka as a subject of festive and everyday closet of modern Ukrainians - is nothing other than the traditional European clothing of the pre-Christian period of Kievan Rus. Elements of embroidery in the form of red and black ornaments on white fabrics were seen even on shirts used in the days of the legendary Land of Ants, before the expansion of the Vikings. From time immemorial, representatives of Slavic nations, including Ukrainians, were sure to have embroidered vestments. In those days...
Birds are symbolic amulets
Лелеки This bird is a symbol of love and respect for parents who bless us into the world. It has long been believed that the yard where there is a stork's nest is a happy one, because it is a sacred bird, and the destruction of its nest will be punished by fire. And the killing of a bird was equated with the killing of a person. Our people have always treated them with special respect. Ukrainians still poetically say: "The...
Green charms of Ukraine
Зелені обереги українського народу Ukrainians have always had respect for nature, for its life-giving fruits. Since the period of paganism, our compatriots believed that every flower or blade of grass has a soul. Therefore, they tried not to break or tear them without any special need. And before collecting medicinal herbs, it was necessary to read a special prayer that charged for goodness and health. In Ukraine, linden, poplar, and oak played the role of sacred plants. And to this day,...
The cradle is a symbol of the Ukrainian family
Колиска - загальне уявлення кожного Small children were rocked in special cradles, which in itself is already a symbol of the Ukrainian family. She was hooked on a strong hook to the bastard or directly to the ceiling near the adult bed. As soon as the child started crying or woke up, the mother immediately rocked her, or took her to feed her, and changed her diapers if necessary. Usually, several generations grew up in one cradle, because it was made...
Ukrainian towels are a talisman of the people of Ukraine
Хатні обереги The native house in which you were born and grew up is something that accompanies you throughout your life. The best memories of childhood and relatives, the hope for a happy fate certainly connect us with our small homeland, awaken bright and joyful associations. The homeland begins at the threshold of one's home - and this is a fair truth that does not need proof. Рушники He is a talisman of loyalty and love. Towels accompany you in joy and sorrow,...
Pysanka is a symbol of earthly life
Писанка та значення для українського народу Easter is the most revered religious holiday in Ukraine. It was prepared in advance, and the holiday itself was accompanied by certain traditional events. On the eve of Easter, Easter eggs were baked and easter eggs were painted. A simpler option for decorating an egg is an egg. To do this, it was boiled in herbs, onion husks, steamed leaves, and it took on a certain color. The symbolism of coloring was extremely important. So,...
A charm – a doll-motanka
Лялька-мотанка та її сакральне значення This amulet has been known since ancient times, and it was he who was given a true divine meaning. This is really a folk doll, which was made from materials provided by Mother Nature. Obviously, that is why the Ukrainians called the Motan woman Berehynia and the Protector. They were made in honor of the birth of a child and placed next to it in the cradle so that the doll would ward off evil spirits....
Charms Human charms and shirts
Обереги Since ancient times, amulets have been of great importance in Ukraine. These beliefs have come to us since pagan times, when people sought protection from nature and hand-made attributes for various rituals. Songs and legends were written about amulets and symbols, they were revered, passed down from generation to generation. They have grown strongly with our customs and traditions, causing certain associations with Ukraine. An embroidered shirt, towel, egg and Easter egg, willow, viburnum, wreath made of flowers and herbs...
Charms: necklace, wreath, handkerchief
Намисто - найважливіший атрибут кожної дівчини This decoration is one of the oldest in Ukraine, which has an extremely sacred meaning. Every girl had a necklace, regardless of whether she came from a rich or poor family. Going out without it was like going out naked. The very first times this decoration was made of berries or their seeds, grains, then they began to be made of stone, metal, glass. If we talk about symbolism, then the necklace had great protective...
Why is viburnum considered a symbol of Ukraine?
A viburnum bush has always been a mandatory attribute of a peasant village. This plant has always been of great value to Ukrainians. Viburnum was usually perceived as a sign of well-being, family well-being, and over time became a national treasure of Ukraine. Of course, our country has officially recognized attributes of statehood - a flag, an anthem on the coat of arms. However, there is something else in our life - something that has been revered by the people since...
Fall ’20 collection presentation “FREEDOM OF FLIGHT”
Fall '20 collection presentation "FREEDOM OF FLIGHT" The fashion show of the HISTROV brand designer in Barcelona in 2019 is feminine images, bright color combinations, author's embroidery, free-cut poetry. Tatiana Shchurova has created Ukrainian masterpieces that combine convenience and beauty. She added natural fabrics to them and unconditional love for her work. That is how the “FREEDOM OF FLIGHT” collection appeared. Guests of the show were delighted with the European approach to the show and vivid images. Oksana Dramaretska, Consul General in...
White on white embroidery – conciseness and grace
Snow-white looks are fashion classics. Every girl has blouses, dresses, suits of this color. Ukrainian embroidery technique "white on white" appeared in the village of Reshetylivka near Poltava. It took 3 years to bleach the fabric. During this time, the embroidered shirt was processed by four elements and became a real amulet. The white-on-white technique does not lose its relevance. UNESCO recognized the Ukrainian Reshitlovskaya embroidery as an intangible cultural heritage. White embroidered shirt with white embroidery is a versatile fighter. They look...
Ukrainian embroidery renaissance
Эпоха возрождения украинской вышиванки National costume is currently undergoing a renaissance. Ethnic elements have been one of the top trends in fashion shows for the past few years. Ukrainian embroidered shirt burst into Hollywood. Such world stars as Catherine Zeta Jones, Demi Moore, Claudia Schiffer, Salma Hayek have acquired a designer outfit in ethnic style in their wardrobe. Ukrainian Vyshyvanka, if precisely. Clothes in folk style are in the wardrobe of almost every Ukrainian. Embroidery has become truly stylish and fashionable thanks...
Collection Megapolis 2021
Megapolis 2021 collection – folk motives in a modern urban style Collection created for self-confident modern women. Ukrainian folk embroidery on the actual cut of shirts gives clothes a special charm, romanticism and daydreaming. Line includes basic wardrobe items combined with hand embroidery. This combination adds elegance and uniqueness to the image. The inspiration for the creation of clothing was Ukrainian folk art, ETNO clothing. And modern urban style has become an addition to it. Dresses occupy a special place in the...
Jewish embroidery
Еврейская вышиванка In recent years, Ukrainian embroidered shirt has gained popularity in Israel. Many events are held in Ukrainian national costume. It has long become an integral part of the wardrobe of successful people. Embroidery is a festive shirt embroidered with threads. Each country has its own national symbols. In its embroidered shirts, HISTROV uses the oldest religious and national symbols of Judaism - the Menorah and the Star of David. In combination with Ukrainian ornaments and natural fabric, Jewish embroidered shirt...
Face masks. Fashion trend or wardrobe staple. Patriotic masks.
Covid-19 has made its own changes in the usual way of life. The pandemic has not spared the fashion industry. Face masks have smoothly transitioned from protection to stylish accessory. Fashion houses, famous couturiers have made stylized masks for their catwalk collections. Increasingly, stylists create bows in which the mask must match the clothes. Designer face masks from Tatiana Shchurova solve two issues at once - style and convenience. In sewing, only natural fabrics are used, which makes it possible to...
Relax Park Verholy Fashion Week
Fashion Weekend Verholy At the beginning of summer 2016, a fashion weekend was held at Verholy Relax Park. Main theme of the event is clothing for summer holidays. The forest surrounding the spa hotel emphasized the uniqueness of the collections of Ukrainian designers. Event, organized by the founder of JUST IN SPACE Lado Kostadian, lasted 2 days. The project partners were Inglot and Iryna Khomyakova make up & style school. On the first day of the weekend Tatiana Shchurova, designer of the...
International Festival “POLONIA FEST”
International Festival "POLONIA FEST" 2014 Krasitsky Castle hosted the International Festival "POLONIA FEST 2014" with participation from Ukraine. Show of Ukrainian designer Tatiana Shchurova and children's fashion and TV studio "Nika" caused extraordinary admiration of Ukrainian culture. At the Krasichin castle designer Tatiana Shchurova presented her new children's collection "Petrykivka Vdohnovenie'' in the ETNO Format, spring / summer 2015 season under her brand ТМ TATIANA Shchurova. Designer created practical images of bright colors with traditional Ukrainian ornaments and Petrykivka painting. Tatiana...
Poltava Fashion Week 2016: Anna Sulima, Lado Kostandyan, Victoria Maremukha
Poltava Fashion Week 2016 Ukrainian Fashion Week 2016 was held in Poltava on February 15-16, many Ukrainian designers took part in it. Lado Kostadian organizer of the project and founder of JUST IN SPACE. Venue is the shopping center Europe. Tatiana Shchurova, designer of the Histrov brand, presented her designed embroidered shirts at the show. Demand for ethnic motives is growing every day. Folk culture, natural fabrics combined with modern trends fascinate and inspire.TM TATIANA Shukurova collections speak of love for traditions,...
How the TATIANA Shchurova brand began. Petrikovka – the status of an intangible cultural heritage.
Creation of the TATIANA Shchurova brand I want to tell you a how it all started, just a bit. As author Tatiana Igorevna Shchurova I want to tell you how the TM TATIANA Shchurova brand was created. I studied how to embroider in Kiev, and all this time dreaming opening a souvenir shop in the center of Dnipro. I realized that I needed practice at home. I practiced and practiced in embroidering, until realized that it was enough and I was...