How the TATIANA Shchurova brand began. Petrikovka – the status of an intangible cultural heritage.HISTROV
Creation of the TATIANA Shchurova brand
I want to tell you a how it all started, just a bit. As author Tatiana Igorevna Shchurova I want to tell you how the TM TATIANA Shchurova brand was created. I studied how to embroider in Kiev, and all this time dreaming opening a souvenir shop in the center of Dnipro. I realized that I needed practice at home. I practiced and practiced in embroidering, until realized that it was enough and I was ready show my skills. First stop was a custom embroidery acceptance point. Then I began to acquire interesting clients and orders, but I wanted more. And I was offered to open a Ukrainian store in Minora Business Center, I accepted immediately.Thoughts are really turning in reality. After opening my first shop of Ukrainian souvenirs I was even more inspired by my work and by the fact that I am developing. I met other entrepreneurs who also ran shops with Ukrainian souvenirs. Suddenly for myself, I began to take inspiration in Petrykivka painting. I wondered how the Petrykivka painting would look in embroidery.
Designer - Shchurova Tatiana
Soon I got an interesting order to sew a designer outfit for a young girl NATASHA SHISHKINA who will be participating in YOUNG MODEL OF THE WORLD 2012. Her mother didn’t understand what I meant, when I suggested embroidering Petrikivka on the outfit. On first fitting Natasha came with grandmother who didn’t understand anything either. But when I focused accent on Petrykivka embroidery and asked Natasha`s grandmother to touch the suit with hand, she was pleasantly surprised by the quality of the embroidery. Yes, little Natasha Shishkina becomes the winner of “YOUNG MODEL OF THE WORLD 2012”, and our costume amazed judges by how much we love our country Ukraine. I understood that create masterpieces is my calling and Tatiana Shchurova Is designer.
TM TATIANA Shchurova brand in UNESCO
The TM TATIANA Shchurova brand and the first collection “Petrikovskaya painting” are created. Petrykivka painting was included in the UNESCO Representative List of the Intangible Cultural Heritage of Humanity in 2013.Than begins selection of who as an artist will go to represent Ukraine in Petrikiv painting 2013 to the UNESCO / UNESCO headquarters in Paris to surprise the whole world. Dnipro meanwhile holds the competition “Petrikivka through the eyes of modern youth”. The winner of this competition goes to Paris with his works. I understand that this is a chance to show everyone who designer Tatiana Igorevna Shchurova is, and what kind of new TM TATIANA Shchurova brand is this. If you want to know how the participation in the competition ended, see you in the next stories.