“Petrikivka through the eyes of modern youth” 2013HISTROV
Petrikivka through the eyes of modern youth
My idea of embroidering Petrykivka painting on clothes started a new direction for other designers and now their collections includes painting on fabric and embroidery of traditional Petrikivka. But back to the contest. There were many participants and clothes with different embroidery. Artists and designers surprise with the quantity, brightness, quality of things. And here the professionalism of Tatiana Igorevna Shchurova, that is me, worked. I am 200% determined to win this competition. Yes! Yes I won!! I was very tired emotionally and physically creating a unique masterpiece image for the competition. Understanding that I am a designer with my trademark TATIANA Shchurova. I can`t lose my face. I always move forward. Even if something does not work. I want to tell you, study harder, strive and fight, but never give up.
I can proudly say that TATIANA Schcurova is presenting her collection of products to the UNESCO / UNESCO headquarters in 2013. And this is the second step towards the development of the TATIANA Shchurova brand and myself, as the designer Tatyana Shchurova. In 2012, the Ministry of Culture of Ukraine recognized Petrykivka painting as a part of intangible cultural heritage of Ukraine, and it was included in the UNESCO Representative List of the Intangible Cultural Heritage of Humanity in 2013.
After returning to Ukraine, we feel unlimited inspiration. Immediately open a large studio in the center of Dnipro and start creating new collections.Our goal is to move forward. Each collection is created from heart, keeping up with modern times but not forgetting the traditions of embroidery and embroidery as applied art. I will talk about all events in small pieces. It is like black and white stripes in the life of our brand TATIANA Shchurova. But instead of black stripes we will be telling about interesting and exclusive customer orders. Oh, don’t worry we won’t tell anyone’s personal information. And remember the admirers of embroidered shirts and lovers of exclusiveness already have masterpieces by designer Tatyana Shchurova in their wardrobe.